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Alfahim inaugurates the new face for Travel & Tourism

Abu Dhabi, UAE: - Alfahim, one of the largest family-owned businesses in the UAE, has unveiled the new face of its subsidiary, Safar Travel and Tourism during an elegant event held at the newly refurbished Safar premises on Liwa Street, Abu Dhabi today, 9 September 2007.

Formerly known as the eminent, 40-year-old Abdul Jalil Travel Agency – a name associated with trust and service – has been transformed to Safar, meaning ‘travel’ in Arabic.

“The re-branding of Abdul Jalil Travel Agency to Safar Travel and Tourism and the exceptional changes in its appearance and staff reflects its consistency with Abu Dhabi’s advancement in the region. Our new look and contemporary approach to travel and tourism will refuel our market success and facilitate our expansion in the services we provide to our customers,” stated Mr. Mohammed Al Amiri, General Manager of Safar. 

Based on Alfahim’s mission to “deliver superior services with a passion to exceed all expectations” and drawing on its tried and tested services, Safar has chosen to focus on long-term benefits over short-term gains. To accommodate this, Safar will launch five diverse divisions to fulfill the unique requirements of each sector; Safar Business Travel Services (BTS), Safar Holidays, Safar Adventures, Safar MICE (Meetings, Incentives, Conferences and Events) and Safar Cargo, thereby creating superior values for Safar’s customers, corporate clients and group as a whole.

“Safar represents four major airlines in Abu Dhabi and Al Ain – Swiss International Airlines, MEA (Middle East Airlines), Cathay Pacific and DRAGONAIR. Our future plans include the partnership of more airlines to better services our clients, and to continually enhance our divisions and services in line with Abu Dhabi,” continued Mr. Al Amiri.

Hitherto, Safar has won the First Place Award at the 3rd Abu Dhabi Travel Show in May 2007 and the Lufthansa and Swiss International Airlines Award for its outstanding performance in the last financial year. More recently, Safar won the First Place Award for quality and new products, commitment, services and well-organized impressive displays at the GASCO-ATTAC Travel Show in June 2007.

With a long history of incomparable performance starting from 1966, Safar is carrying on Alfahim’s vision to be the best in class. With the emergence of the new look and name, new online website, diverse divisions and distinct services, Safar Travel & Tourism makes travel easy!.


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