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safar Cathay Pacific
Cathay Pacific City, headquarters located at Hong Kong International Airport, was completed in the mid 1999. The new complex is another symbol of confidence in the future of Hong Kong.



We entered the new millennium in full stride, recording a record HK$5 billion profit in 2000. Yet in following years the airline faced some of its greatest commercial challenges: September 11, a second Gulf War and SARS.

Undaunted, we led efforts to get Hong Kong back onto its feet with the "World's Biggest Welcome" lucky draw for 10,000 free inbound tickets in the wake of 9/11 and the "We Love Hong Kong" campaign, which helped city life recover after SARS.

We strengthened Hong Kong's links to other global hubs with multiple daily services to London, Los Angeles, New York and Sydney, along with increased frequencies to other major long-haul and regional destinations.

Karachi, Delhi and Sapporo became new destinations and our collaboration with oneworld partner American Airlines was extended to incorporate more than 20 cities in the United States.

In 2002, we and DHL became joint venture partners in Air Hong Kong, which now has a brand new fleet of eight Airbus 300 freighter aircrafts and created an expanding regional network for express overnight cargo deliveries.

We passed a major route development milestone in December 2003 when we resumed passenger services to Beijing. Later we commenced passenger services to Xiamen and freighter services to Shanghai. The opening of this important new chapter in our history strengthens Hong Kong’s position as the predominant gateway to the Chinese Mainland.

We have made constant improvements to our passengers' in-flight experience. These have included the installation of a new First Class and Business Class across our long-haul fleet. Our StudioCX entertainment system offers dozens of movies, features and music choices on demand. Constant contact with the ground is available through in-flight email.

Other e-business initiatives have taken major strides with advances to our web sites and the creation of a range of e-services including notiFLY, pre-flight orders of duty-free items and online check-in.

 

 

 

We have been recognised for setting the industry standard for service, winning more than 100 awards. In 2005, we were voted "Airline of the Year" in the world's largest passenger poll conducted by Skytrax Research.

Now we have been named 'Airline of the Year 2006' by Air Transport World magazine – fine recognition in our 60th anniversary year. Even as we celebrate six decades of serving Hong Kong we look towards the future as well.

Our confidence in Hong Kong's future as an aviation centre was underlined by our biggest ever order for new aircraft. We made commitments for 16 long-range Boeing 777-300ERs aircraft and three Airbus 330-300s, which will be delivered between 2007 and 2010, and have purchase rights for a further 20 B777-300ERs.

When we celebrate our actual birthday on 24 September, our all-wide-body fleet will total 101.

At Cathay Pacific, we are constantly building towards the future.

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